Based out of Australia, ryderwear is the ultimate embodiment of fitness plus fashion. Whether it’s gear for hardcore bodybuilders or more funky street and dress wear, the brand has a product to suit everyone and every style. Their best selling product is their leggings for tall women that have a sexy but functional design, perfect for a wide range of gym exercises and are available in many different colours and sizes.

While the brand was built by lifters for lifters, they know that it’s their community that makes the company successful and they strive to show that through a variety of initiatives. From their Loyalty Program, BeneFITS – which rewards members with Flexcoins for every dollar spent to extended outlet offers on fan favourites, the brand knows that they have to keep rewarding their loyal base of customers.

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The brand also focuses on connecting with influencers to build engagement across their social media platforms. By partnering with Nano-influencers like @ggtwellness who has just over 14,000 followers and focuses on health and wellness, the brand is able to connect with a more engaged audience.

By partnering with Global-e, the brand is able to drive international traffic conversions and sales by delivering an optimised cross-border experience – in line with local regulations and market-best practices. This includes presenting a calculation of all local duties and taxes with a real time pre-payment option at checkout or by displaying prices inclusive of these additional costs.