As the healthcare industry continues to evolve, so too must your practice’s marketing. In the past, dentists relied on printed brochures, radio ads, television commercials, and direct mail to attract new patients. Today, a robust online presence, SEO, and social media are pivotal to your dental marketing strategy.

Your marketing starts with a defined culture—the shared mission, vision*, and values of your practice. It is the foundation that all other tactics build upon, creating a framework for your brand and helping to drive the right behaviors and results.

The Power of Online Reviews: How Dentists Can Leverage Patient Testimonials

Best Results Dental Marketing is built on a firm understanding of your local patient market, including what they want and need from their provider. Your local market research should also include identifying your competitors, as well as opportunities for differentiation.

Providing the digital experiences your patients demand is one of the best ways to ensure you continue to attract and retain them. Ensure your website is optimized for search engines and mobile devices, offer a patient portal, and conduct regular satisfaction surveys to gather valuable data that you can use to improve care.

Before-and-after images of your dental work are a powerful tool for building trust and engagement with current and potential patients. You can maximize the impact of these images by showcasing them on your website, social media, and other marketing channels. Similarly, encouraging patients to review your practice with text message reminders and surveys is an efficient way to collect reviews and testimonials—and today’s software can even monitor and manage these for you.