Creating a, getting listed in online directories, utilizing social media and advertising in local publications are all excellent campground marketing ideas to help get your business noticed by new customers. But the best way to reach campers is by building relationships with them and encouraging them to spread the word about your campground.
Create a Facebook Campground marketing ideas and share information about activities on your property, special deals you are running and upcoming events in the area. Posting frequently will ensure your content is seen as users’ feeds tend to fill quickly with a lot of other content. Consider using a scheduling tool to make it easier to schedule posts ahead of time and automate messages.
Pitch-Perfect: Creative Campground Marketing Ideas to Attract Outdoor Enthusiasts
Offer loyalty programs to current and returning customers. This is a great way to encourage them to tell their friends and family about your campground, which can lead to an increase in sales. These programs can include rewards for referrals, discounted stays or free days of camping.
Distribute colorful brochures, flyers and pamphlets about your campsite. This is a traditional marketing method that works as well now as it did when you were 7. It also helps to build your customer email/mailing list by collecting names and addresses of prospective customers at every opportunity.
Partner with local businesses to host or sponsor events in your community that attract campers, such as festivals or fairs. Alternatively, sponsor or attend local family-friendly events. This is an effective way to promote your campground while supporting a worthy cause.