Whether used to share travel experiences, send greetings or promote a business, postcards are an affordable and effective way to communicate your message. They offer a personal touch and are ideal for concise messages that really stand out. Postcards also provide an opportunity for a direct response from recipients, and leveraging the right tools (like Click2Mail) makes it easy to track your results and optimize your campaigns. Source onlinestatements.us

Postcards typically come on thick paper or cardstock and have a space on one side to write a brief message and the delivery address. The other side may feature a printed image or design and the place for the sender to affix a stamp and their return address.

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A postcard can be sent as a letter or an advertising piece, but it is most commonly used for short messages and to convey a sense of urgency. The postcard’s short message often produces more leads than a long letter or brochure.

Unlike other marketing materials, postcards do not require an envelope and are sent through the mail system at a lower rate than first-class letters. They are a cost-effective way to promote sales and special offers, and you can target specific demographics through data segmentation and EDDM. To get started, simply create a postcard and select the mailing options that suit your needs. Once you’re ready to send, we can print and mail your postcards to the right audience, with all of the tracking and reporting built-in.